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[AfricaRealities] Facebook expands Africa push

 

Facebook expands Africa push
It's the new frontier for the internet - connecting billions of people in Africa and Asia who have yet to sample the delights of the digital world. Through an organisation called Internet.org, Facebook has put itself at the forefront of this mission.
Today it unveils a clever plan to get millions of people in Zambia online. It is without doubt a laudable philanthropic mission - but in the long run it could also be hugely important to Facebook's growth.
As Guy Rosen of Internet.org explained to me over a video link from Facebook's Menlo Park headquarters, 85% of those people who aren't connected to the internet are in places with mobile phone coverage. There are two reasons why, despite the widespread use of mobile phones, they have not tried the internet - affordability and awareness. In other words, data use on a mobile phone is far too expensive for most people and they have no idea of what advantages it might offer them.
The plan in Zambia is to address both those issues. The mobile operator Airtel - like a number in Africa - has been offering a simple Facebook experience for free on mobile phones. Now in Zambia it will offer an Internet.org app which will supply Facebook but also a number of other web services. Users will get access to Wikipedia, job sites, weather forecasts, and information about health, all without paying any data charges.
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